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家具行业绿色营销:营销噱头or系统工程?
仁慧工业材料 [发布时间:2012/8/13   ] 阅读次数:972 次  【 字体大小:

lvseyingxiaochengweiyuelaiyueduoqiyedexuanze,danshigangadeshi,xiaofeizhesihubingbumaizhang。

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neilvseyingxiaoyinggaizenmezuo?zai7yue13riyushenzhenjubande“lvseyingxiaozhulijiajuchanyeshengji——2012 jiajuxingyeshuixinghuagaofengluntan”shang,bizheyingyaozuotiwei“zhongguojiajuqiyedelvseyingxiaolujing”dezhutifayan,zaizheigefayanzhong,jichulebizhededaan——lvseyingxiaoyinggaishiyigexitonggongcheng。

bizhejiangzheigexitongchengwei“lvseyingxiaojinzita”。jutilaijiang,genjuzhongyaoxinghexianhoucixu,lvseyingxiaoyinggaibaokuo:lvsechanpin、lvsezhizao、lvsegongyinglianhelvsepinpaisifangmianneirong;zaicijichushang,qiyehaiyinggaizhidingbenqiyedelvseyingxiaoxingdongzhanlvegangling。jutijiang,lvsechanpinshizhichanpinzhilianghege、duihuanjingherenanquanwuhai、yuanliaofangmianjinliangjianshaoduiziranziyuandeyilai、tongguoshejihegongyijieyueyongliao、yanzhangchanpinshiyongzhouqideng;lvsezhizaoshizhizaishengchanhezhizaohuanjing,jianshaoduihuanjingdewuran、jiangdinenghaodeng;lvsegongyinglianzhuyaozhi,qiyeyingxuanzejubeihuanjingzizhidegongyingshang,suoduangongyinglian、bingzaigongyinghuanjiejiangdinenghaodeng;erlvsepinpaizeshizhiqiyezaiqianmiandejichushang,tongguoyingxiaohuodongsuzaopinpaidelvsexingxiang。

zaizheigetixili,lvsechanpinshihexin,yidanchanpinchuxianwenti,suoyoudenulidoubaifei;lvsezhizaohelvsegongyinglianshilvseyingxiaobukehuoquedeneirong;lvsepinpaishixiaofeizhezuizhongganzhidexingxiang,yinciqiyezaizuohaolvsechanpin、lvsezhizaohelvsegongyingliandengsangehuanjiedejichushang,zaitongguojijidegoutonghechuanbolaijiaqiangsuzaochenggongdelvsepinpai。jianyanzhi,bujinyaozuodao,haiyaoshuohao。

suizhehuanjingbaohuliniandeshenrurenxinherenmenduizishenshenghuohuanjingdeyaoqiuyuelaiyuegao,lvsejiangbuzaishi“jinshangtianhua”,ershisuoyouqiyehepinpaisuobixujubeideshuxing。suoyiduiyuqiyeeryan,lvseyingxiaobuyinggaizhishiyingxiaodexuetou,eryinggaishizhanlvexuanze,yinggaizuoweixitonggongchengzhashituijin。


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